All About Air Jordan Shoes

These shoes got their name after a super basketball star named Michael Jordan, the first shoes were created for him only of this particular name and then the company started to deliver its product in public. These shoes were highly praised by this super star of basketball. This brand was first offered to the public around 1985 and still now on these is highly required in the market by a lot of people. These shoes can be purchased worldwide through the use of internet also as they are sold online also by the company itself just visit the website of the company then select the model and order them, they will be delivered at your doorstep no matter where you reside in the globe. The popularity of these shoes is because of their innovative designs and reliability with these qualities it’s also very comfortable to wear. One could wear it for hours and can feel like wearing nothing at all. These shoes are now available in a lot of design and trendy looks for both genders, these basically are sport shoes and were created keeping in mind the game of basketball. Today these are really famous and desired in the world of sports.

History of Air Jordan Shoes

As discussed earlier these shoes were specially manufactured for the basketball superstar Michael Jordan, now talking about the history of this brand I can tell you that around the winters of 1984 one brand has a small identity in the world of basketball and some other brands were also popular but not in the field of this particular sport. That one brand was Nike which we all know well today it’s a famous and renowned brand, but at that time it was not so popular like other brands in the game of Basketball. The competitors of Nike were signing basketball superstars to advertise for their shoe and Nike was unable to find anyone who can endorse them for basketball and its fans. At last after many efforts Nike managed to sign a great name in the world and that name was Michael Jordan, Nike also named this domain of shoes after his name as Air Jordan Shoes. This line of shoes which was started around 1985 is now commonly known in all the countries where basketball is played or watched.

 

Types and Designs: Facts

There are several type and designs of this line of shoes is available, as a fact I would like to tell you that the first Air Jordan Shoe was made and designed by Peter Moore, Moore tried to design it in a way which resembles the colours of the team of Michael Jordan the Chicago Bulls, the colours were red and black, but as a matter of fact after the shoes were designed and it was almost done that Michael will wear them in a match the National Basketball Association placed a new rule that only white shoes will be allowed no other colour will be allowed to wear. This was really a problem for the company and Michael too itself, but Michael decided to wear it despite of the fine he was asked to pay after breaking the rule he and the company were happy that happened because the red and black shoes were looking different on the ground from white shoes and they gained all the attention of the basketball fans who were watching the match that night. And half of their work to market or advertise the shoes was done by that little fine only.

 

 

These shoes were not like all other type of Nike shoes, each year a new design for these shoes is released, these designs are released now too, now a subdivision of Nike use to manufacture these shoes this subdivision is names Jordan Brand. Jordan Brand designs and releases them but the old Jumpman logo still remains the same.

 

Significance of Launching the Air Jordan Shoes

Just after being released to the public this particular line of shoes made Nike one of the important leaders in the field of footwear as it touched the mark of 2.3 million U.S. Dollars in just two months of their formal release to the public. Nike came a long way after the release of these shoes around in 1984, as the past history and profile of the company was not very impressive before the release of this particular domain of the shoes, but just after its release it proved it’s attendance in the market. It was a risky decision to get Michael hired for endorsing this line of shoes as per the amount which paid to Michael for this was substantial, but it paid off really well and company earned huge amount of profits. Now in the world of basketball most of the popular players are having their own personal line of shoes and all the other companies are walking on the footsteps of Nike and Air Jordan Shoes.

 

Controversy Related to Air Jordan

At time there were many controversies related to this particular domain of shoes, and many problems occurred too because of these shoes, some of them were really dangerous and problematic like as this brand is really popular among the public and on the other hand it’s too costly too, not everyone can wear it but all want to wear it, this tendency of people led to several cases of even murder just because the victim was wearing the shoes and due to their high value many murder’s took place in late 80’s and early 90’s, these murders were related to the youth of the city, the violence because of the shoes was so much that a famous magazine printed a cover story on this issue.

 

Ownership

The ownership of this brand was with Nike shoes till the year 1997 but now it’s being manufactured and designed by a separate firm called Jordan shoes and this company is a subsidiary company or we can call a sister concern of Nike, so we can say than on papers these are two different companies but both companies are closely related the difference is that Air Jordan concentrates on basketball shoes and Nike on other all domains of shoes.

 

So above was the full information about the Air Jordan shoes we have gone through the history of the shoes, which contains the information about the manufacturing of the first shoe and along with the naming also, the history of this shoe is interesting too that how does a brand came into existence by paying a fine by Michael. That fine actually advertised the shoe and its name, all eyes were on the shoes of Michael as he was fined for wearing it.  And we also gone through the details that how the launching of the shoe was beneficial for the company as company earned a huge amount of money that was a record in just two months after the launch of the shoe. We also come through the controversy related to this shoe which is the saddest part of the history of these shoes in which a lot of people were murdered due to this shoe. But overall the range of these shoes is perfect and comfort and value for money is guaranteed.